CONSCIOUS CONSUMPTION

Akatu was created to raise public awareness of the importance of conscious consumption for sustainable living and the health of our planet and we have consolidated ourselves as Brazil’s leading organization working for this cause. We have given an annual average of 40 talks and workshops on conscious consumption in national and international events and company initiatives, addressing the following main themes:

Conscious consumption and sustainability
Consumer behavior and consumption trends
Conscious water consumption, energy and food and waste
Conscious consumption, money and credit

NEW BUSINESS MODELS

Business plays a vital role in shifting consumer behavior towards the adoption of more sustainable lifestyles. We offer talks and workshops that help companies work to incorporate conscious consumption and sustainability into their processes and marketing, driven by more sustainable business models that respect the environment and provide well-being without casting aside prosperity. We address the following themes:

Sustainable consumption and production
Social responsibility
Circular economy
Product life cycle assessment (LCA)

CONSUMER INFORMATION AND SUSTAINABLE LIFESTYLES

For almost two decades we have been conducting surveys to understand consumer attitudes and behaviors and the trend towards more healthy and sustainable lifestyles. These surveys show that helping consumers to make this shift is a huge opportunity for companies. We give talks and workshops to help companies who want to be at the forefront of this movement and develop strategies to build consumer confidence in their brands. Themes include:

Sustainable and healthy lifestyles
Guidelines for providing product sustainability information
Communication for sustainability

THE CLIMATE CRISIS

Current patterns of consumption and production are the main drivers of the greenhouse gas emissions that cause the climate crisis. Through our talks and workshops, we encourage company staff and other audiences to reflect on the relation between their daily habits and global warming, helping them realize the power consumers have to change the world.

URBAN MOBILITY

The need to promote integrated, accessible, multi-model and low-impact urban mobility is directly related to the sustainable transport movement, which requires the engagement of society, business and the government. We address this theme creating pathways that help people make low-impact transport choices.

EDUCATION FOR SUSTAINABILITY

We believe that education is one of the most powerful tools for promoting new ways of living that value well-being for all over consumption and put sustainable development into practice. We have been developing education for sustainability projects for almost 20 years, enhancing awareness of concepts and guidelines and encouraging reflection through our talks, workshops and other activities. The aim is to help businesses, governments and schools to work towards building a more sustainable future.

4th UNESCO Symposium on the future of Education
for Sustainable Development (2018)

International Forum: ‘Finding Synergies and Building Bridges: Reorienting Education towards Sustainable Development, Sustainable Consumption and Global Citizenship’ – UNESCO, Costa Rica (2015)